Ideas Cartel

Cartel House: the ideal address for the digital traveller

Lifestyle suite of luxury hotels,
coworking spaces lounges at 3 locations
+27 (0)21 824 1781
Cape Town | Claremont | Muizenberg | Stellenbosch
Ideas Cartel

Cartel House: the ideal address for the digital traveller

It’s a hotel, an office, and has entertainment options all in one space

Cartel House Hotel’s rich, bold, padded velvet doors in Cape Town’s CBD lead to five of six suites, one with a spacious balcony, patio furniture, plants and panoramic views of the Bo-Kaap, Signal Hill and the city. The sixth room boasts a spacious New York style condo that is the ideal inner-city home-away-from-home, a base for relaxing and entertaining.

Bookings for Cartel House Hotel at 113 Loop Street are done via the Ideas Cartel app and also unlock access to facilities usually reserved for members of the exclusive Cartel Members Club. This gives guests free access to all inner-city co-working spaces across three locations and private spaces such as the spectacular 360-view rooftop pool on the 11th floor, and the luxurious lounges.


The trend of working outside the office has been increasing. Africans have adopted this reality easily, and now there’s a new trend that has developed along with the digital nomad: mid-term rentals – anything from a month to a year – to accommodate the traveller who wants to visit different destinations while working remotely.

Ideas Cartel is perfect for this digital nomad with its 33 suites across three Cape Town locations. Each spacious suite, in sizes up to 100 square metres, features various configurations of open-plan living, views and balconies. Private office members are provided with a budget scope to kit out their workspace with sophisticated and chic furnishings.

Built for the rising breed of business visitors and Johannesburg-to-Cape-Town jetsetters who want to mix work, play and leisure, the hotels are the seamless mix of luxury accommodation and intimate boutique hotel.

The win for leisure travellers is that the hotels are housed in the same buildings as its range of offices, coworking spaces, private booths and meeting rooms at the three addresses – Loop Street, Sand Hill Road and Main Road in Muizenberg (Casa Labia).  It’s the ideal space for both inner-city explorations and beachside relaxation for those wanting to seal their 2020 bucketlist with the ultimate Cape Town adventure.


The hotel is contemporary in style and will appeal to everyone from quirky millennials to been-there and seen-it-all executives. The suites were decorated by Jacob Crafford-Burger, the brain behind all of the inner-city offices’ upmarket industrial interiors, but for the hotels he emphasized the comfort levels and plush look-and-feel.

Beds have velvet upholstered bases and headboards, and every decor decision has been taken with the comfort of the guest in mind, beautiful bedding and soft sleeping pillows, with plump decorative cushions. 

The walls on Loop are a deep blue and feature Tony Pinchuck prints of African wildlife, traditional patterns and Victorian engravings, or original paintings by numerous up-and-coming local artists.

All of the rooms are carpeted and have a double layer of curtains (great for sleeping in), 55-inch flatscreen TVs, Netflix, Internet connectivity, Smeg appliances, plants, bathrobes and slippers.


The air-conditioned rooms feature bespoke furnishings. There are bedside tables with copper bases and marble tops, modern work desks and elegant wood-and-steel closets.

It’s the kind of luxury that’s not only visual but experiential. For instance, a plush bed nestled in a base upholstered in teal velvet that looks out over the city skyline and balcony. Or a comfortable settee that you can sink into for your morning coffee or tea ritual. There’s also the bathroom with its premium range of Africology products, rainfall showers and, in some rooms, a generously-sized Victorian-style bath.


Leisure travellers want to be at the epicentre of their destination city, which is why all Ideas Cartel locations are just a short walk or Uber away from restaurants and Cape Town’s bustling nightlife. Cartel House Hotel in Loop Street is sandwiched between Long Street (a popular haunt for the young) and Bree Street, which offers a more upmarket experience. 

Ideas Cartel prides itself on providing the perfect environment for entrepreneurs, free-thinkers and business owners to thrive. Travellers can rub shoulders with founders of start-ups and creative agencies and automatically get into Cartel Bar at the Loop Street address, and Frontier Bar at The Old Foundry in Green Point. 

Get the inside scoop on all that’s available at Ideas Cartel.


SPECIAL: 20% off to all readers, book your accommodation and use code: CTMAGICHOTELS


Check out Ideas Cartel's stylish coworking space in Stellenbosch.

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If you’re interested in efficient office space, find the perfect option in our collection of shared working spaces and function venues.

For those who love something a little different, you’ll find it here in our list of unusual accommodation, romantic weekends or cosy weekend getaways

To get it all, have a look at our accommodation section and accommodation outside Cape Town.

If you’re looking for a deal, check out our accommodation specials, budget accommodation and camping sites.


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