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Unpacked: Africa’s first ocean sport & beach lifestyle expo
Everything beach, wellness, paddling, ocean conservation & surfingLast updated: Monday, 22 September 2025
Let's get one thing clear: It's about everything around 'the surf.' Surf Expo Africa (SEA) is Africa's first all-ocean sport and beach gathering. With live demos, talks from some of the ocean’s most passionate pros (like big-wave surfer Matt Bromley), live music, and even a fashion show.
Exhibitions will span surfing, paddling, free-diving, traveling, ocean conservation, wellness, and lots more. Plus, local brands can’t miss the buyers programme, which will connect you with industry buyers from South Africa and Europe.
SEA is taking place at the CTICC from Friday, 28 November to Sunday, 30 November 2025. See why it’s unmissable and how to become an exhibitor below.
Surf Expo Africa is Africa’s first all-ocean sport and beach lifestyle event.
















