The Loerie Awards Boosting Ego's since 1978

Identifying the best of the best South African brands and media

The Loerie Awards believes that to get ahead in advertising you have to be an egomaniac, with an ego so humongous that there isn't room for any others. An ego so out of hand that it wins every ego clash hands down, because there's only one way to get to the top. Feed your ego!

The Loerie Awards have been feeding egos since 1978 and since then have expanded to encompass every area of brand communication including radio and print advertising, design, architecture, direct marketing, video, live events, and digital media.

The Loerie Awards were first held in 1978, as a way to support and grow television advertising. The awards are now regionally focussed on Africa and the Middle East, and only entries from this region are eligible.

The Loeries has become far more than a single awards ceremony, since 2005 it has grown into its own brand and incorporates activities throughout the calendar year. This includes Migrate; the Loeries very own award-winning magazine, a hard-cover printed annual and the Loeries DVD of the years leading brands and agencies.

The annual has become a major reference amongst marketers and agencies, and includes an index by brand, agency and individual credits.

Additionally, the Travelling Exhibition, sponsored by the SABC, showcases the years winning work and has travelled throughout South Africa, including several educational institutions, corporate headquarters, the Rand Show, the Grahamstown Festival, and the Aardklop Festival, as well as international destinations including Namibia, Russia and the One Club in New York.

The Loerie Awards is a Section 21 association, it is a non-profit organisation serving the best interests of the industry and all funding goes right back into the industry, to be put towards promoting the industry and nurturing potential creatives, especially in disadvantaged communities.

The Loerie Awards is internationally recognised and is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Digital Forum, and the Communication & Advertising Forum for Empowerment (Cafe).

For more information the Loerie Awards ceremonies read our Loerie Awards Event.

Want to know more about the Loerie Awards? Make sure you take a look at the Countdown to the Loeries.

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