Marketing your event in Cape Town

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Marketing your event in Cape Town

Effective marketing for small, medium & large events

Last updated: Thursday, 20 June 2024 

Often really special, smaller events don’t happen again. While bigger events, which need cost-efficient marketing and revenue optimisation, are always looking for ways to get better and smarter.

We’ve worked with the Cape Town Art Fair, Africa’s biggest art showcase, for four consecutive years. Image:  Stephanie Veldman


We built the Events Marketing Programme to bring small, medium, and big events to our massive and ever-growing audiences across many channels.

Using our 8vs800 success scan, we quickly identify opportunities for your event’s resonance with both your in-crowd and out-crowd across our platforms. To keep your event top of mind. So your event can be a (better) success. Grow, evolve, and happen again (and again). 

We’ve connected so many different types of events to audiences outside of their normal crowd through our Events Marketing Programme.

We support Wolfkop Weekender’s Lilo River Flow, the Western Cape’s midsummer festival. Image:  Image: Wolfkop Weekender


The programme gets you access to’s smart and effective marketing that’s worked for partners from as small as the Chinese Food Fair to as big as the internationally-renowned Investec Cape Town Art Fair. As unique as the Cederberg family festival Wolfie and Christmas in July in Tulbagh to the wellness festival Retreat Yourself.

The Events Marketing Programme is our commitment to the events industry. We invest our expertise and add tremendous value, whether it is the biggest or smallest event. 

Want more insight? Drop us an email at with the subject line: “Events Marketing Programme”. 

Our marketing programme works for events as small as the Chinese Food Fair too. Image: Western Province Chinese Association (WPCA). Image: WPCA

CONTACT US offices: Ideas Cartel at The Old Foundry
Address: Ideas Cartel at The Old Foundry | 1 Sand Hill Road | Green Point | Cape Town
Phone: 072 350 2062
Email: with subject line: “Events Marketing Programme”



Partners in our Events Marketing Programme get access to “7+ things to do this week(end)”.

Submit your event for editorial consideration.

How we work with small businesses and big brands


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