The Paradigm, the city centre’s newest luxe development

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The Paradigm, the city centre’s newest luxe development

Live or buy-to-rent with R100 000 off on launch day

Last updated: Tuesday, 9 July 2024

Want to experience city living, where you’re close to Cape Town’s most popular restaurants, bars, clubs, and boutiques? 

When you buy at The Paradigm, the city centre’s newest luxe development, you (or your tenants) can grab a lazy Saturday breakfast at The Ladder, sip cocktails at Fable, and party all night at HALO. 

It’s launching on 31 July. Get all the details and find out how you can get R100 000 off on launch day.

The Paradigm is estimated to be completed by the first quarter of 2027. Image: Launchbase


Thanks to its location (100 Buitengracht Street), The Paradigm will be one of the city centre’s most impressive pieces of modern architecture. 

Each apartment has air-conditioning and a quality German kitchen fitted with Siemens appliances. Engineered wood flooring adds style and comfort, and the windows will have energy-efficient double glazing, which limits both noise and cold from coming in.

Apartments are short-term rental friendly. Image: Launchbase

The apartments can also be personalised with a choice of two colour schemes. And as a first for Cape Town, an electric car-sharing service will be available too, which gives residents access to a fleet of electric vehicles.

The Paradigm will have an array of other amenities too, like a 24-hour concierge, valet service, and biometric and keyless facial access control.

To unwind, you can relax at the seventh-floor swimming pool deck that’s serviced by a restaurant and deli, or take a trip to the wellness spa. There’ll also be a gym, laundromat, and pharmacy.

The Paradigm combines luxury residences with world-class amenities and an expertly curated retail offering. Image: Launchbase


Studios start from R1.75 million and one bedrooms from R2.18 million. There’ll also be two bedrooms (from R4.45 million), three bedrooms (from R7.25 million) and four bedrooms (from R22.75 million). 

The two exclusive skyview penthouses are the crown jewels and offer panoramic views of Table Mountain and Lion’s Head. These are priced from R33.7 million and offer luxurious amenities such as private basement garages, terraces, and plunge pools.

Each penthouse has 4 bedrooms and 4.5 bathrooms. Image: Launchbase


The Paradigm is the ideal starting point for exploring the best of Cape Town. It’s a two-minute walk from popular restaurants and bars like Iron Steak and Bar, Hacienda, Chef’s Warehouse, Tiki Tomb… and that’s only Bree Street. 

A three-minute walk will take you to Loop Street, where you’ll find the city’s trendiest bars and nightclubs, like ANTHM, a Japanese cocktail bar, and HALO, a nightclub filled with 3D lights, lasers, and holographs. 

Other popular places nearby include Greenmarket Square (six-minute walk), the V&A Waterfront (eight-minute drive), and Clifton 1st Beach (14-minute drive).

The Paradigm presents a unique chance to invest in luxury living. Image: Launchbase


Investors can benefit from an incredible R100 000 discount for apartments reserved on launch day. The Paradigm falls under the Urban Development Zone incentive, which means that buyers are eligible for up to 55% tax deduction from SARS (over 11 years).

There’s also the Section 13sex of the Income Tax Act, which allows any taxpayer that owns five or more new residential rental units to claim up to 55% of the purchase price as a tax deduction over a 20-year-period. 

Plus, The Paradigm even handles short-term rentals for you. Select the serviced and furnished option when buying, and you have an apartment to rent out almost immediately – without any of the hassles of furnishing or managing tenants. There’s also no transfer duties.

You can view the interactive price list online. Image: Launchbase


The Paradigm is launching on Wednesday, 31 July at 1pm. Similar luxe properties have sold out on launch day like Dolce Vita and The Valour. Even more impressive: The Braemar in Green Point sold out in just four minutes.

Before launch day:

  • Buyers who pre-register get R100 000 off – register via The Paradigm Website

  • View and browse the available units 

  • Shortlist your favourite apartments

  • Get pre-qualified with BetterBond

On launch day (1pm, Wednesday, 31 July):

  • Log in to the The Paradigm Website

  • When sales go live at 1pm, a reserve button will appear

  • Secure your preferred unit/s by pressing the reserve button 

  • Pay R10 000 reservation deposit 

  • Sign the Agreement of Sale within 48 hours

This new development is expertly designed and detailed by dhk Architects.


The Paradigm is launching: Wednesday, 31 July 2024 at 1pm
Address: 100 Buitengracht Street | Cape Town City Centre
Price: From R1.75 million
Enquire about The Paradigm and register: Via The Paradigm Website

By Khadeeja Adams 



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