CapeTownMagazine.com

6 things to do right now to help your business survive ...

For Moments of Joy. Follow our social channels
for useful news, daily local champions
 
072 350 2062
Ideas Cartel, The Old Foundry, 1 Sand Hill Road, Green Point
www.capetownmagazine.com/subscribe
now@capetownmagazine.com
CapeTownMag
CapeTownMagazine.com
capetownmag

6 things to do right now to help your business survive COVID-19

Michael Jordaan and other local entrepreneurs share their advice on navigating the crisis

Four celebrated entrepreneurs, including former FNB CEO Michael Jordaan and the founder of SweepSouth, are navigating the uncertain because of Covid-19 - like many business owners in the Western Cape.

But they have something else in common too - they are adaptable and have a knack for spotting silver linings. Because “in every crisis there’s an opportunity”, says Jordaan, now founder of Bank Zero. He and three top entrepreneurs share lessons every business owner can use right now to survive this pandemic. Plus, they tell you where to find the right financial support programme. 

STRONG LEADERSHIP HAS NEVER BEEN MORE KEY
“Don’t pretend you have all the answers,” says Aisha Pandor, CEO of SweepSouth, the on-demand online platform for booking domestic services like cleaning, gardening, and heavy lifting that has helped over 20 000 women find work. 

SweepSouth, like most businesses in the Western Cape, has been hit hard by the lockdown, and what is helping Pandor navigate her business through this crisis is clear, open communication. 

She calls it authentic and empathetic leadership. “Allow for leadership that brings in emotion; that understands that people may be feeling confused, nervous, and scared.” And continue communicating as things unfold, she adds.

KEEP YOUR OVERHEADS LOW – OUTSOURCE
There is no sale of alcohol during lockdown. That means for two months already Simone Musgrave, founder of Musgrave Spirits, has not been allowed to sell her company’s product. It’s an enormous challenge; one which nobody could have seen coming, and there’s no clear picture of when alcohol sales will be allowed. 

This problem has made Musgrave grateful for a business decision made early in the company’s history – outsourcing. 

The company outsources many functions, so overheads are comparatively low and this is what has helped the business the most. “One’s overheads in a small business are absolutely critical for survival,” says Musgrave. 

“Outsourcing, even in terms of marketing capacity, is a good way to go. It takes away the overhead burden as well as the risk of potentially retrenching people.” This is a lesson for every business owner, and one that Musgrave is looking into further to help take her company on an even leaner road going forward.

WATCH: SIMONE MUSGRAVE’S ADVICE TO BUSINESS OWNERS

 

USE THIS TIME TO THINK, AND ACCEPT CHANGE
Luvuyo Rani and his brother started Silulo Ulutho Technology in 2004 as a single internet cafe in Khayelitsha. Now they have 42 branches in 19 towns throughout South Africa offering a range of digital solutions. 

And they got there by being adaptable: a trait that is more important now than ever. His advice to entrepreneurs is to accept the changes brought on by the impact of Covid-19, and start thinking about what their future might look like. 

“I don’t believe things will be the same after Covid-19,” says Rani, “and it is a good time for businesses to introspect on the services they offer, and the customers they deal with.” 

Look long-term too, adds Pandor: position your team and your strategy for what a post-Covid-19 world looks like, she says; you’ll put yourself in a really good position for the future.

IT IS THE PERFECT TIME TO EMBRACE TECHNOLOGY 
That future, says Luvuyo Rani, is technology. “So pivot and embrace technology,” he advises. “Education will be much more affordable and accessible, and I also see e-commerce becoming something that can be done in Khayelitsha or Philippi – or from anywhere.”

Michael Jordaan agrees, noting that tech has already had far-reaching benefits for remote working specifically. Businesses have been thrown in the deep end, having to work out how to run teams remotely. 

This is a blessing in disguise, he says. “It is a very productive way to work and is an immense saver of both time and money – from reducing time and money spent on traffic, to allowing you to potentially save on expensive office space and become more cost efficient,” he explains.

HERE’S FUNDING RELIEF IN LESS THAN A MINUTE
Still, Jordaan reminds us, this is a very tough time for businesses in the Western Cape, and tourism has been hit particularly hard. Businesses need relief. To access funding relief, he recommends using the Covid-19 Support Finder, built by Wesgro, the official tourism, trade and investment promotion agency for Cape Town and the Western Cape.

In less than a minute, you’ll find the business support and disaster relief best suited to your business. You’ll need to fill out a simple questionnaire. Once you hit submit, you’ll instantly receive a list of relief funding options and business support available, including tax interventions, SMME support, banking relief, general business support measures, and City of Cape Town support. This simple and efficient tool is on the COVID-19 Content Centre.

LOOKING FOR MASKS AND SANITISERS FOR YOUR TEAM?
Wesgro’s Covid-19 Content Centre also connects corporates looking for personal protective equipment (PPEs) to manufacturers in the Western Cape. That means you can get cloth masks and face shields, sanitisers and hands-free sanitiser stands, overalls and aprons from one platform, the Marketplace for PPEs.

GET INSPIRED BY INNOVATORS
Wesgro’s Covid-19 Content Centre also houses stories about how businesses have adapted, pivoted, and MacGyvered their way into surviving the pandemic. 

These lessons in resilience and more are available for free and cover the many industries affected by the crisis. 

You can learn how Arno Carstens turned a public gathering ban into an opportunity with YouTube, how UberEats supported small businesses by waiving their commission fees, and how local swimwear brand Granadilla adapted their offering and became a food delivery service in under 48 hours.

---

Want to help a small business survive the impact of Covid-19? Nominate them for the Small Business Spotlght.

For more updates on Cape Town and coronavirus (COVID-19), including some of the good news we all need during this trying time, subscribe to our weekly newsletter

The situation is ever-changing and our team is committed to bringing you all the latest updates on COVID-19 in Cape Town

You might have cancelled many plans, but there’s still plenty to do to keep yourself entertained this weekend.

Connect, network and upskill yourself with Cartel Connect Online.

---

Use our events section for an up-to-date overview of what’s happening in the city, ‘burbs and dorpies. Join our newsletter and get quick access on the go by adding us to your mobile home screen for the ultimate guide to discoveries in Cape Town.


Follow and like us on TwitterFacebookLinkedInInstagramPinterest for updates.

Cape Town Events Calendar
February 2024
SUN MON TUE WED THU FRI SAT
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29

Woodstock Brewery beer tastingLocal craft beer tasting even ...

Nine craft beers, small-batch Thursdays + a guide for beginners

Cannibisters 2024Cape Town’s very own cannabis club, ...

Now with over 90 strains of weed and The Serenity Room

Off-road adventure at Scootours BanhoekBest day ever? Monster Mountain ...

Scootours Banhoek has scooters, vine bikes and archery

Maynardville Open-Air festival 2024 Maynardville Open-Air Festival

All you need to know, from programme to picnic & parking

Escape rooms Cape TownPossibly the best escape room in the ...

HintHunt’s Marble is being called “the king of escape rooms”

Cederkloof Botanical outdoor jacuzziWe just found our next place for a ...

Cederkloof: Cottages with jacuzzi + house with pizza oven

mischu breakfast specialWeekends are for mischu

Where else do you get brunch for under R100 in Sea Point?

Excentric Hair camera diagnosisHow healthy is your hair, really?

How to get a free diagnosis + R100 off your first visit

Mountain MarketAffordable healthy food at this city ...

Organic fruit and veg, smoothie bowls + small-scale clothes

Honeybee Heroes Be a beekeeper for a day at Honeybee ...

Adopt a hive, learn about bees, take a beekeeping course, buy honey

GiveawaysTravel Tips