Be Proudly South African

Locals and visitors to South Africa are all invited to help boost South Africa by being locally inclined


South Africa is alive with possibility and there’s no better way to boost our country’s beauty and potential than by supporting Proudly South African goods. The campaign encourages South African citizens, residents, and visitors who love South Africa to actively invest in the country and its people.

The Proudly South African brand campaign was launched in October 2001 with the goal of encouraging South Africans to buy local. The campaign was based on the idea that boosting consumption of local products by South Africans and those visiting the country would lead to economic transformation and job growth in the country.

At the heart of the campaign is the Proudly South African logo. Companies who meet the prescribed standards can use a number of different versions of the logo to identify themselves, and their products and services.

Modelled on the successful Made in Australia campaign, the Proudly South African campaign has experienced rapid growth and captured the imagination of the local population. The Proudly South African logo can now be found on CDs released by popular South African musicians, on the sides of locally owned fishing trawlers, at shop entrances, on clothing, and on food packaging.

The campaign now has close to 2,000 member companies who now bear the Proudly South African logo. Membership is not restricted and any company or institution may be eligible to join the Campaign provided they meet the Campaign’s membership criteria.

Proudly South African is so much more than a marketing campaign. By buying Proudly South African products you are making a personal contribution to the strengthening of the South African economy. And the best bit is that as a consumer you get an assurance of quality because only quality products carry the Proudly South African mark.

So the next time you’re buying chutney at the local supermarket or trawling the markets for souvenirs from your trip to South Africa, make sure you look out for the Proudly South African logo.

If you would like to register as a Proudly South African brand or find out more about the campaign, visit the Proudly South African website at proudlysa.co.za.

For more ways to be Proudly South African and for information on happenings in and around Cape Town, subscribe to our free monthly Editor’s Picks Newsletter and follow us on Twitter.

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