CapeTownMagazine.com

Magents Clothing Shop in Cape Town

We'll get through this. CapeTownTogether
Follow our social channels for useful news,
daily local champions + find moments of joy
 
+27(0)72 350 2062
Ideas Cartel - 113 Loop Street
www.capetownmagazine.com/subscribe
CapeTownMag
CapeTownMagazine.com
capetownmag

Magents Clothing Shop in Cape Town

This proudly South African apparel brand is back with a bang with its newest shop in Canal Walk

It’s the mid-90s in a newly democratic South Africa and we’re ready to embrace the dream of the Rainbow Nation. It is in this climate of change and expectation that Mzansi resident Didier de Villiers (known as Didi) creates a hip clothing brand called Magents. This apparel brand goes on to fuse itself with the fibre of Kwaito music and Kasi culture in the form of bucket hats, golf shirts and more in our new dispensation.

Magents graces the shelves of high-end boutique stores in Europe, USA and Japan and has production houses in Vietnam. Everybody wants a piece of the brand… But then in 2008 the apparel line decides to retract from the international market in order refocus its vision and mission for the benefit of building the brand on Mzansi soil.

Fast forward to present-day SA to where Didi and his dedicated team have revitalised the brand and opened a spanking new Magents concept store in Canal Walk shopping centre. Launched officially in January 2016, the unique shop is packed with multi-coloured lifestyle apparel, including t-shirts, sweatpants, hoodies, hats, caps, shoes, sunglasses and more. “I was very much inspired by radio stations like YFM back in the day that would do nothing but blast local music in a time where we heard nothing but international stuff,” says Didi. “And so that’s what Magents wants to be. We want to be the YFM of the clothing industry.”

magents clothing shop in cape town

Attention to detail is a key focus for the brand. Each item is crafted with the utmost care and creativity to ensure that people walk away with more than just an item of clothing. “Most people say that we are political, but we’re just conscious,” explains Conceptual Designer Mothei Letlabika (known as Thei Thei). “We’re just really aware of what takes place around us and we try to depict that on our gear.”

magents clothing shop in cape town

To emphasise this brand objective, Thei Thei points to the similarity between a painter’s approach to a blank canvas and a designer’s approach to a garment. “We don’t just take a graphic and slap it in the middle of a t-shirt. There’s meaning to everything we do,” says Thei as he points to his orange and brown tee with a powerful image of a fist in the shape of the African continent with the words “Afrika” on it. The gear also reflects an environmentally friendly approach to manufacturing clothing.  “The clothing industry leaves quite a nasty carbon footprint (on the planet), and we use things like cold pigment to play our bit in making that better,” explains Didi.

Another important element for Magents is to move beyond the aim of simply seeking a profit. The company has partnered with Wear South African, an organisation that is a part of the South African Clothing and Textile Workers Union, and puts money back into the hands of the community. “We celebrate Africa through whatever we do,” says Didi. We are living in times where there is something brewing in the level of consciousness, and we are here to be a part of it.”

magents clothing shop in cape town

Looking to the future, the sky is the limit for Magents, with plans to expand to the rest of Mzansi (Joburg, Durban and others), as well as into the international market again. Unique event collaborations with acclaimed SA rapper and Magents ambassador Reason as well as popular musician and friend of the brand J'Something (Micasa) are on the cards too. “We really believe that there is a level of depth to how you can relate to some of the content instilled in the brand,” says Thei Thei. “It makes you realise that it’s actually bigger than clothing, it’s bigger than you, and ultimately bigger than us.”

magents clothing shop in cape town

The Bill: For a detailed price list, please contact the Magents squad on info@magents.co.za

Opening Hours: Monday – Sunday: 9am – 9pm

Shop No. 8 LL | Canal Walk | Cape Town | +27 (0)21 551 2533

by Dudu Luthuli

--

Looking to do some more shopping? Here's our nifty round-up of Factory Shops in Cape Town.

--

Use our events section for an up-to-date overview of happenings in Cape Town. Also, don’t forget to subscribe to our newsletter and if you have a smartphone, add m.capetownmagazine.com to your home screen for quick access on the go!

Follow us on Twitter, like us on Facebook, join our Google+ circle, connect with us on LinkedIn, check out our photos on Instagram and follow our Pinterest boards for updates on what’s happening in and around the Mother City.

Cape Town Events Calendar
September 2021
SUN MON TUE WED THU FRI SAT
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30

Magnet Theatre_Snapped3What’s on at the Baxter Theatre

Snapped is a companion piece to the hugely successful, "I turned away and she was gone"

Uber Go Cape Town We asked you where you would go with a ...

Your answers were delightful (plus Uber Go explained)

Wolfkop Camping Villages and Nature ReserveWolfkop holiday specials: glamp for up ...

Plus 9 activities also at half-price: bodyboard the Olifants, hike, see rock paintings ...

Escape Room Game Cape TownPlay Cape Town’s original Live Escape ...

The door closes. You have 60 minutes to get out...

Framed online escape room game HintHunt AfricaTeam building for virtual teams

Online team building every Wednesday + Thursday

Wonderdal Tree of Light Have the birthday party your child ...

Includes a colourful Amuki cake, party bag + 7 edu-zones to explore

Oasis Association Claremont coffee shopDo Good

3 ways to do it at Oasis: shop, donate or take your recycling there

Samadhi HouseUber luxury Cape Town villa at an ...

House, cottage, tennis court, gym, pool + incredible views at an excellent special

Maker's LandingMaker’s Landing, the Waterfront’s ...

Cakes too beautiful to eat, short rib dumplings and gorgeous harbour views

Zsa Zsa Cape Town Craving a wild night out? Zsa Zsa Cape ...

Nightly live performances, theatrical cocktails + decadent menu

Leopards LeapLeopards Leap serves succulent ...

It’s family friendly, has a harvest table, plus there’s a big lawn to play on

Beach barA beach bar in Paarl!

Pizza, beach vibes, cocktails, and stunning views, the recipe for a perfect day

Gabriëlskloof Wine EstateReaders special: 10% off at ...

It’s relaxed, there’s space for kids to play + dogs are welcome

Kiff Kombis Tours Kiff Kombi local special: fall in love ...

Travel, eat, drink with friends in a vibey kombi, driver included (20% off price)

Chard Grill & Wine Bar kitchenWeekly burger specials plus 2 happy ...

R99 for two burgers and R30 for all wine, beer and gin

Hermanus Guest HouseBook a luxe Hermanus stay on this ...

Colourful, central + opposite a gorgeous (safe) tidal pool

Distillers & Union Make your unique brand of gin

And there’s more: vodka, rum, fiery ginger beer plus the chance to tour this working ...

LeMottetastingVirtual and on-site wine tastings at ...

Or do this specialised La Motte wine-tasting virtually

Pierneef food and wine pairing 2Food and Wine Pairing at La Motte

Discover a match made in the divine tasting room of this Franschhoek Estate

B-Well_Festival_of_Yellow_South_AfricaThe Festival of Yellow, celebrating the ...

Every year they lighten the mood and brighten the province

GiveawaysTravel Tips