CTM Hero: Margo Fortune - Founder of the Margo Hilda ...

For Moments of Joy. Follow our social channels
for useful news, daily local champions
072 350 2062
Ideas Cartel, The Old Foundry, 1 Sand Hill Road, Green Point

CTM Hero: Margo Fortune - Founder of the Margo Hilda Foundation

The story of the student who used her pocket money to change the lives of disadvantaged young girls.

Margo Fortune’s philanthropic journey began when she was touched by the tragic story of a family who lost their home in her neighbourhood - Bokmakierie, Athlone. From waking up in their warm beds and having their home be a haven to so many in the community, to being evicted - the family found themselves living under a bridge with nobody to turn to for refuge. Margo then decided to intervene and supplied them with clothes and food. By doing so she was made aware of an unspoken struggle experienced by this disadvantaged family and so many others.

Oblivious to the fact that this would be the start of something great for the community and young females from disadvantaged homes, Margo recognised what was the major, yet unexpressed need within the community and for young disadvantaged females; women and young girls could not afford basic, necessary toiletries.

Being a student who was raised by her grandmother, Margo came from humble beginnings. The pocket money she received was never much to start with but she saved as much as she could, and with it, provided sanitary towels for girls who couldn’t afford them. She had spoken to girls who had to miss school because they couldn’t afford sanitary towels during menstruation and would wear toilet paper instead - resulting in infections. Some girls would just stay home as there was nothing to use at all.

The desperation became palpable when Margo offered to buy toiletries and school clothes for a single father of young daughters and granddaughters. When he heard of the help he’d be receiving, he ran from Valhalla Park to Vangate Mall (which is about 5-km away). When he arrived at Vangate Mall (noticeably exhausted), Margo asked him why he seemed so physically depleted. He said that he was afraid that she would change her mind because help doesn’t come easily to people like him. He proceeded to thank Margo, and as he left, she noticed he had tears running down his cheeks.

She realised that not only is this a need for girls in the community, but that they are also not educated enough on their reproductive system, resulting in so many teenage and ‘tween’ pregnancies. To some extent, it is a taboo subject to talk about sex in these communities, hence why so many girls fall pregnant. Not only is unprotected sex a major issue but the lack of education for girls on when their ovulation time takes place, and what this actually means for them when they are sexually active, is a contributing factor.

Her question for society and the government is “why make condoms freely available for everyone but sanitary towels are very rarely made available in this manner, so they need to be bought?”

Some of these girls don’t even know what they’ll be eating in the next few days, let alone know where they’ll get toiletries from. As a female, so much pressure is put on you to smell and look a certain way. For a teenager who is physically, emotionally and mentally vulnerable and in a fragile state of development, this hindrance of social expectation and even a basic human right could be detrimental to their self-esteem. This is how so many girls fall into the system of teenage pregnancy and poverty.

Margo then made the decision to establish the Margo Hilda Foundation from her pocket money savings and held the foundation’s first Sanitary Drive on 29 April 2017. It was such a huge success that it caught the attention of some local media and sexual education and lifestyle platforms, such as Bush Radio and Love Life.

Love Life came on board and they are now preparing for the foundation’s next drive, happening on Monday, 22 May 2017 at SAPS Pinelands Sportsground. Not only will they supply these girls with soap and sanitary towels but there will be volunteers trained by nurses and doctors to educate them on sex, the reproductive system, how to be safe if you’re sexually active and the challenges girls face.

Margo believes that young girls are our future and the future bearers of life. We ought to protect those who bring life into the world and educate the young women on the phenomenon that is their bodies and how they can protect and respect it.

It is now with great pleasure and privilege that we give Margo Fortune the title of CapeTownMagHero!

by Shannon Fortune


ABOUT #CapeTownMagHero:

#CapeTownMagHero is a new project that tells of ordinary people doing extraordinary things. The Mother City’s diverse people are what make our city great! We honour those who use their time to make other lives more pleasant by bringing you the story. Do you know a #CapeTownMagHero? Email your suggestions to You can follow #CapeTownMagHeroes on Twitter and Facebook and subscribe to our newsletter to track recent stories.

Cape Town Events Calendar
May 2023
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31

mischu breakfast specialWeekends are for mischu

Where else do you get brunch for under R100 in Sea Point?

Rose's Table pop up dining experienceIntimate fine dining in an art gallery

A long-table experience with food, music, wine and art

Vooma Zip Zap CircusElectrifying circus show for the whole ...

Trapeze, acrobatics, juggling + comedy for all

Cannibisters weed barCape Town’s very own cannabis club, ...

It's like your friend’s living room, just with 85 strains of weed

PPC Riebeek Bergmarathon8 reasons to run these races in a lush ...

Do a marathon, fun run with the fam and explore small towns

Char'd Grill meat appreciation platterMeat appreciation platter at a ...

3 cuts of meat, sizzling side dishes + epic mad-scientist experience

Char'd Grill tasting traysSpirit tastings and unique cuts at this ...

Bring out your inner mad scientist: experiment with unique spirits + meat cuts

Pear Tree cocktailsHolistic food + drink at this healthy ...

Sit under the trees and enjoy kombucha cocktails, vegan dishes + a sea view

Pear Tree HermanusUnconventional vegan dishes at this ...

From tofu tostadas and kombucha cocktails to MasterChef-level desserts

Milk on the Beach5 reasons to visit this beach-side ...

Never-ending summer of waffles, hotdogs, cocktails...

Waffle Shack by Milk on the BeachOur team’s top picks at the Waffle ...

Beach-side eatery is perfect for kids, adults and dogs alike

SotanoEnd Your Weekend On A High Note At ...

Share a meal with friends, listen to live reggae + watch the sunset over the sea

Distiller's UnionMake your unique brand of gin

At Distiller’s Union you get to also pick the flavour, colour + drink craft beer

Bar KeeperBar Keeper is open on Sundays till ...

Order 1 bottle to many cases online or in store, get it delivered same day, cold

Cape Town Heritage ToursTour the peninsula on foot and learn ...

Heritage Tours tells gripping stories on walks from the city to Simon’s Town

Camissa Gospel Tours Listen, connect and sing along at ...

Join a Sunday service with Camissa’s Gospel Tour + connect with culture

The Purple WindmillWeekend market that has it all

Craft beer, kids playpark, aqua golf, target shooting, donkeys and more

Blue Train ParkKids Party Idea: Take a ride on the ...

BOOK Now and let the outdoor adventure begin!

Breathwork Africa foundation3+ ways to get your breath back and ...

Classes, courses, retreats on conscious breathing run by the trainers leading the global ...

Ricks Cafe AmericainFeast on a roast special and stay for ...

Come for the roast, stay for the 2 happy hours at Ricks, now on Kloof Street

GiveawaysTravel Tips