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Cape Town has been Declared an 'Independent Republic'
Heart 104.9FM aims to keep the Cape Town pride alive in August
From its weather to its people, Cape Town has its own unique beat. Those who live in Cape Town will tell you that there is no place on earth quite like the Mother City.
So naturally it follows that the people who inhabit the beautiful city of Cape Town are like no other. According to research recently conducted by OIL, there is a distinct Cape Town mindset that is unique to Capetonians.
Capetonians were found to be more relaxed and content with their lives than their South African counter parts – it must be the sun and sea air.
Velma Botha, Head of OIL Cape Town explained the research:
“From our research findings we understood that there was a code for Cape Town, and what was on-code for Cape Town - calm, peaceful, content - would be completely off-code for Jozi - noise, buzz, searching.”
“Because of this mindset Capetonians are often labelled as lazy and slack, however they are generally more satisfied with their lives than their peers in other parts of the country,” says Botha.
"Capetonians live according to a different set of priorities as the rest of the country. “Capetonians generally are found to be happy with their surrounds, other than in Johannesburg and other cities where people are constantly on the lookout for something better,” she continued.
OIL determined that Capetonians, regardless of race, religion or income group, think that they live in the best city in the world and they define themselves by their city and view themselves as Capetonians before they see themselves, as black, white or coloured.
For Capetonians it is more important to be connected to their city, which is where their sense of identity comes from, more so than their country and their racial group.
The research was conducted on commission of Heart 104.9FM. In the light of the findings Heart 104.9FM declared Cape Town an independent republic in their new brand campaign. The campaign will run for the remainder of August and strive to grow Cape Town pride even further.
The aim of the campaign is also to initiate a strong spirit amongst Capetonians and to celebrate the collective beauty and wonders that Capetonians share. Nowhere else will you have four seasons in one day, the great rock, Table Mountain, in the middle of the city and squeaky-white beaches on one side whilst award-winning wines grow on the other side.
The culmination of beauty and character is what creates a sense of purpose and belonging among the residents of Cape Town.
For more information about the campaign tune into 104.9FM or visit www.1049.fm and join the movement, take the declaration and be part of the Republic of Cape Town.
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