CapeTownMagazine.com

Unsung Art Online Shop in Cape Town

For Moments of Joy. Follow our social channels
for useful news, daily local champions
 
072 350 2062
Ideas Cartel, The Old Foundry, 1 Sand Hill Road, Green Point
www.capetownmagazine.com/subscribe
now@capetownmagazine.com
CapeTownMag
CapeTownMagazine.com
capetownmag

Unsung Art Online Shop in Cape Town

The virtual marketplace making once-off contemporary artworks affordable and accessible

The problem with the idea of acquiring art is, it’s a pie-in-the-sky sort of dream for the average person with an average-sized pocket. An original sketch is not the sort of purchase anyone puts in the same price bracket as, say, a pair of shoes or a kitchen appliance, and it’s certainly not the kind of buy you’d think of as being just on the other side of the Internet.

And that’s where online start-up Unsung Art turns everything on its head. The passion project of three Cape Town-based entrepreneurs, the new virtual store – it launched in March 2014 – makes quality, once-off artworks as affordable to the ordinary individual as any blender or set of boots and it puts pieces just a mouse click away from customers’ hands. Not to mention, it gives all those emerging unsung heroes (hence the name) of the local art world an easily accessible place to display their creations.

“It’s a platform that works both for up-and-coming artists who find it difficult to get into exclusive galleries and everyday people, who now have the opportunity to buy original works without breaking the bank,” explains co-founder Jess Kramer.

And the fact that it all happens in cyberspace helps to bring these two communities – the creators and the clients – together in a relaxed, unthreatening environment, encouraging a more down-to-earth culture around the act of purchasing art. As Jess says, “People tend to find walking through a traditional gallery quite intimidating, but Unsung Art removes the daunting part because you’re browsing from the comfort of your own home.”

That doesn’t mean it’s not serious business though. Almost all of the 18 (and counting) artists who sell their pieces through the portal work full-time in the trade, and while most are still in the earlier stages of their careers, a few, like Atang Tshikare and Robert Greeff, are internationally renowned, producing paintings and drawings that are now worth huge sums (they go for as little as R200 via the virtual platform). So, patrons of the e-store, which boasts a clean, sleek aesthetic, can count on getting brilliant value-for-money deals and scoring budget-friendly investment pieces.

Because the co-founders are aware that people have vastly different tastes, they’ve stocked the shop with a wide variety of diverse artworks in an assortment of mediums. There’s everything from pencil sketches, vibrant collages and watercolour paintings to ink drawings and striking photographs, and visitors to the super user-friendly site can browse through the various options easily and get a good feel for each piece’s look and size thanks to large visuals and a quirky scale that gives viewers a real sense of the dimensions. Most of the creations are unframed, but very soon, buyers will have the option to get their purchases edged in-house before they’re delivered.

Speaking of delivery, it’s both fast and fairly priced. Unsung Art will drop items off anywhere in South Africa within three or four days for around R70, which means that changing up your wall jewellery on a regular basis becomes a pretty effortless endeavour.

That’s the whole pull, of course: suddenly, thanks to this Cape Town-based virtual venture, owning artworks has become something of an attainable sort of dream, even for those watching their pennies – there’s nothing ‘pie-in-the-sky’ about aiming to be an art collector anymore.

Tip: If you’re not so comfortable with the idea of buying anything virtually, you can always pop in to Unsung Art’s studio in the Bo-Kaap to view the works in person.

The Bill: As already stressed, prices are a steal. Artworks cost between R150 and R1500 even though many of them are worth much more than this, and it’s also possible to buy gift vouchers to give someone special as a unique present. Payment is made in rands via the safe and reputable PayFast portal.

Unsungart.co.za | unsungartSA@gmail.com | +27 (0)83 712 0323

---

Eager to learn about other locally based virtual marketplaces? Read our overview of online stores in South Africa.

---

Use our events section for an up-to-date overview of happenings in Cape Town. Also, don’t forget to subscribe to our newsletter and if you have a smart phone, add m.capetownmagazine.com to your home screen for quick access on the go! 

Follow us on Twitter, like us on Facebook, join our Google+ circle, connect with us on LinkedIn, check out our photos on Instagram and follow our Pinterest boards for updates on what’s happening in and around the Mother City.

Cape Town Events Calendar
June 2024
SUN MON TUE WED THU FRI SAT
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30

Esther Mahlangu, A Retrospective at Iziko MuseumOnce-in-a-lifetime exhibition of Esther ...

On from February to August 2024; 100+ artworks

Cannibisters 2024Cape Town’s very own cannabis club, ...

Now with over 90 strains of weed and The Serenity Room

Off-road adventure at Scootours BanhoekBest day ever? Monster Mountain ...

Scootours Banhoek has scooters, vine bikes and archery

Escape rooms Cape TownPossibly the best escape room in the ...

HintHunt’s Marble is being called “the king of escape rooms”

Bamboo Plant Power plant based healthy takeaways Netflix and chill & office lunch are ...

From mushroom burgers and loaded fries to “sticky wings”

Mardouw Country HouseHow to have an unforgettable 40th, 50th ...

Private chef and 3-course meals at a 5-suite manor

Woodstock Brewery burgersA brewery with food specials for every ...

Burgers, schnitzels + curry specials at Woodstock Brewery

Palm House spa This grand 5-star hotel has luxury spa ...

Half day package includes 2 hour treatment & 3 course lunch

GiveawaysTravel Tips