The Loerie Awards Boosting Ego's since 1978

Identifying the best of the best South African brands and media


The Loerie Awards believes that to get ahead in advertising you have to be an egomaniac, with an ego so humongous that there isn't room for any others. An ego so out of hand that it wins every ego clash hands down, because there's only one way to get to the top. Feed your ego!

The Loerie Awards have been feeding egos since 1978 and since then have expanded to encompass every area of brand communication including radio and print advertising, design, architecture, direct marketing, video, live events, and digital media.

The Loerie Awards were first
held in 1978, as a way to support and grow television advertising. The awards are now regionally focussed on Africa and the Middle East, and only entries from this region are eligible.

The Loeries has become
far more than a single awards ceremony, since 2005 it has grown into its own brand and incorporates activities throughout the calendar year. This includes Migrate; the Loeries very own award-winning magazine, a hard-cover printed annual and the Loeries DVD of the years leading brands and agencies.

The annual has become
a major reference amongst marketers and agencies, and includes an index by brand, agency and individual credits.

Additionally, the Travelling Exhibition, sponsored by the SABC, showcases the years winning work and has travelled throughout South Africa, including several educational institutions, corporate headquarters, the Rand Show, the Grahamstown Festival, and the Aardklop Festival, as well as international destinations including Namibia, Russia and the One Club in New York.

The Loerie Awards is a Section 21 association, it is a non-profit organisation serving the best interests of the industry and all funding goes right back into the industry, to be put towards promoting the industry and nurturing potential creatives, especially in disadvantaged communities.

The Loerie Awards is internationally recognised and is the only award endorsed by the Association for Communication and Advertising (ACA), the Creative Circle (CC), the South African Graphic Design Council (Think), the Commercial Producers Association (CPA), the Digital Forum, and the Communication & Advertising Forum for Empowerment (Cafe).

For more information the Loerie Awards ceremonies read our Loerie Awards Event.

Want to know more about the Loerie Awards? Make sure you take a look at the Countdown to the Loeries.

For updates on happenings in and around Cape Town, subscribe to our free monthly Editor’s Picks Newsletter and follow us on Twitter.

Harringtons Cocktail Lounge District SixA guide to East City’s hottest block, ...

From dazzling disco & Jameson dinners to live music

Freedom Adventure ParkThis isn’t just your average play ...

Spaceships, astronauts & glow in the dark obstacle courses

Things to do for the visually impaired Things to do for the visually impaired ...

Art tour with Cape Town’s first blind tour guide & more

Palm House spa This grand 5-star hotel has luxury spa ...

Half day package includes 2 hour treatment & 3 course lunch

Harringtons Cocktail Lounge District SixFridays at East City's Harrington Street

Bar hop in one building, from happy hour to live music

Slurp 3Slurp on Pan-Asian noodles in a hidden ...

All we know about this noodle bar

Harrington Street East City Sessions Thursday nights at East City's ...

From jazz to rock to techno and Funk First Thursdays

mischu 2024Sea Point coffee shop that’s won Best ...

Award winning coffee, brunch for under R100, 6.45am start

TRIVIA

image description

GiveawaysTravel Tips