The Madison, Bree Street’s next big address

Sweeping curves, intimate bomas and Cape Town’s first Gold's Gym

Last updated: Tuesday, 14 July 2026 

Things are about to change on the quieter end of Bree Street. Hundreds of residents will call The Madison home. And thousands of locals will enjoy its restaurants, shops and Gold's Gym, made famous by Arnold Schwarzenegger.

It’s developed by one of South Africa’s top luxury property developers, Tricolt Group. The 23-storey building brings together curves, arches and open design with futuristic features like an eco-friendly architecture and electric vehicle charging bays. Instead of just another concrete box, it's intentionally designed to soften the CBD’s skyline. Apartment sales launch on Wednesday, 29 July.

The Madison is set to bring new energy to a quieter stretch of Bree Street. Image: The Madison

NEW DEVELOPMENT ON ICONIC BREE STREET 

The Madison will rise at 142 Bree Street, right between Leeuwen and Dorp streets. The latter is dotted with salons and eateries, while both lead into Loop and Long for easy access to even more of what the city offers.

Locals might round its soft corners on the way to burgers at Clarke's, meeting friends at The Ladder or heading to Clay Café with the kids. 

From morning matchas and gallery visits to intimate dinners at Nikkei, much of a resident’s day could unfold within a few blocks of home.

The Madison places residents within walking distance of Bree Street's cafés, restaurants and nightlife. Image: The Madison

GOLD'S GYM, FIRE PITS & BOMAS

One of the most exciting amenities is Gold's Gym. Founded in California in 1965, it became famous after the documentary Pumping Iron introduced Arnold Schwarzenegger to the world. There are branches anywhere from Dubai to Tokyo, Berlin and Riyadh – and now, for the first time, Cape Town. 

The convenience of a world-class gym in your building is just one way The Madison is trying to make everyday living feel effortless. You could answer emails from the coworking spaces, unwind in the pool, meet friends for dinner at the residents' restaurant, then end the evening around fire pits and bomas. 

It combines fitness, work and leisure under one roof. Image: The Madison

STREET EXECUTIVE SUITES & GLAMOROUS PENTHOUSES

The Madison apartments, starting from R2.65 million, offer a range of homes to suit different lifestyles. Spread across 23 floors are 391 residences, from executive suites and one- and two-bedroom apartments to luxurious penthouses.

The penthouses feature wraparound terraces and uninterrupted views of the city. 

You can choose between two- and three-bedroom layouts on selected penthouse levels, giving you flexibility to tailor the space to your lifestyle.

Two-bedroom apartments come with one parking space, while three-bedroom apartments come with two parking bays. One-bedroom apartments have the option to add parking. 

Concierge and short-term letting services, app-driven amenities and 24-hour security handle the practicalities, while backup power, fibre-ready apartments, electric vehicle charging bays and a green building design prepare it for what's next. 

The Madison offers 391 residences, from Executive Suites to spacious penthouses. Image: The Madison

SOUTH AFRICAN LUXURY PROPERTY DEVELOPER  

Known for luxury residential developments like Olympus Sandton and Aspire Waterfall in Johannesburg, Tricolt Group is bringing its biggest Cape Town project yet to Bree Street.

The architecture breaks away from the predictable concrete buildings often found in the city. Sweeping curves and open spaces give The Madison a softer, more refined look, creating a building that's designed to feel connected to the street below, not closed off from it.

Curves and hotel-inspired finishes set The Madison apart from the city's typical skyline. Image: The Madison

INVESTMENT OPPORTUNITY

The Madison combines a sought-after Bree Street address with lock-up-and-go convenience and short-term letting options, making it well positioned for Cape Town's growing demand for city accommodation. 

Early buyers can also unlock a R100 000 launch discount by registering ahead of the sales launch. Register on The Madison’s website. 

Another benefit of buying off-plan is that prices are VAT inclusive, there are no transfer duties, and qualifying buyers may benefit from available UDZ and Section 13sex tax incentives, designed to support long-term investment value.

Early buyers can unlock a R100 000 launch discount before sales go live. Image: The Madison

EASY TO REGISTER & SEE UNITS

You’ll need to create a secure profile before launch day, which is 29 July at 1pm. 

By creating an account, you’ll get access to floor plans, prices, and all the info you need to help you decide which unit suits you best. 

Before launch day:

• Register via The Madison website 

• View and browse the available units 

• Shortlist your favourite apartments 

On launch day (Wednesday, 29 July at 1pm):

• Log in before 1pm to The Madison website 

• When sales go live, a reserve button will activate

• Start the reservation process by pressing the reserve button on your preferred unit

• Pay R20 000 reservation fee

• Sign the agreement of sale within 48 hours

 
Register online to browse floor plans, shortlist apartments and reserve your preferred unit on launch day. Image: The Madison

MORE ABOUT THIS CITY INVESTMENT 

The Madison is launching: Wednesday, 29 July 2026 at 1pm
Price: From 2.65 million
Find it: 142 Bree Street, Cape Town
Contact: Via The Madison website

By Saarah Gierdien

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