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Managing editor, content growth lead + an internship
Last updated: Friday, 10 April 2026
If you are looking to start a career with a company with a bold purpose and the ability to achieve it, and are excited by the opportunity to step out of your comfort zone, these opportunities are for you.

We’re on a mission to create a DNA-changing impact on locals, visitors, small businesses and this destination through daily Moments of Joy. For happier people and a better place, unlocking magic around the corner and creating a magnet the world can not wait to be a part of.
Mission of the role
To build, lead, hire and coach a team into a high-performing, digital-first content team that delivers resonant, high-quality storytelling that drives measurable audience and partner impact. Then it becomes what we aspire to and stand for: Storymaking.
You are the committed anchor and passionate driver of CapeTownMagazine.com’s content engine, creating clarity, momentum, and accountability across the team. You don’t just commission, edit, and manage content; you help them ensure it performs, evolves, and contributes meaningfully to the business.
You are comfortable working with KPIs and performance metrics and use them to support, guide, and grow the team. You are excited to coach for performance, helping each team member understand what great looks like, where they are in their journey, and how to stretch into their potential.
You act as the integrator between content and the partner team, translating business priorities into clear editorial direction and ensuring that what the team produces is strategically relevant.
This is a role for someone ready to step into leadership. Someone up for a challenge to impact this place. And wants to be part of taking CapeTownMagazine.com into its next phase of growth. Managing not just content, but fulfilling its mission of unlocking a team’s potential, constantly refining the engine, and redefining a standard that can scale. TO APPLY: CLICK THIS LINK.
Outcomes of the role – what success looks like
1. Content is consistently resonant because it’s performance-driven
Commissioned, edited, and signed off with performance in mind:
Reflects our Storymaking CapeTownMag brand & content wisdoms
For audience engagement, shareability, resonance across digital platforms
Edited to CapeTownMagazine.com standards, to resonate across:
Website
Social platforms
Discovery channels such as Google & ChatGPT
The team produces content that is both well-written and digitally resonant
High editorial standards are enforced across all outputs
Clear ownership of the quality and effectiveness
2. Performance-coached, energised content team
Consistent delivery of high-quality content, on time and to standard
Clear and enthusiastic ownership across all team members and projects
Logical culture of accountability and growth, as per our core values
Performance elevated through stretch opportunities for them to shine even more
Underperformance identified early and constructively coached
Full responsibility for the team’s output, performance, delivery, successes & failures
3. Structured, scalable content engine
KPI-tracking performance-based coaching embedded into the operating rhythm
Weekly, monthly and quarterly planning and execution rhythms across the team
Workload is prioritised based on impact and business priorities
Team capacity and delivery are visible through systems (e.g. Monday.com)
Effective leveraging of freelancers and contributors to unlock capacity and quality
Continuous improvement of systems, workflows, and output for team effectiveness
4. Alignment between the content and the partner team
Business and partner needs are translated into clear, actionable editorial direction
Content output supports editorial, partner success & strategic campaigns
A healthy, collaborative relationship between content and partner teams
Content team with clear context for work that is business-relevant
Key competencies (what you bring)
Proven experience writing and editing digital content to a high standard
Strong track record in planning and managing workflows (using a planning tool)
Experience coaching or managing people, with exposure to KPIs & performance tracking
Strong ownership mindset and takes responsibility for output, team, and results
Clear drive and grit shown through momentum in your career
Adaptable and flexible. Able to hold strong standards while remaining open to change, feedback, and new ways of working and unlearning
Advantageous (nice to have)
Experience using Monday.com (or similar tools)
Strong content judgment and instinct for what resonates
Exposure to analytics and content performance metrics
Experience working across multi-channel content (web + social)
Naturally collaborative and able to work across teams
TO APPLY: CLICK THIS LINK.
Closing date for applications: 30 April 2026 at midnight, but interviews start now.
Mission of the role
To drive the growth, energy, and evolution of CapeTownMagazine.com’s content by generating, shaping, and executing ideas that resonate deeply with audiences and perform across digital platforms, while inspiring the team through action and creative momentum.
You are the ideas and growth engine of the content team - constantly identifying opportunities, formats, and executing on stories - copy, video and any channel - that can unlock audience engagement, reach, and relevance into a broader space through curiosity.
You live in the digital world and dream through execution when you’re in the real world - understanding what people are watching, sharing, saving, and responding to - and translate that into clear, executable content ideas that hit home.
You don’t just come up with smart ideas; you drive them to life. You move quickly from concept to execution, working hands-on and alongside the team and contributors to make things happen.
You inspire and grow the team through doing, pulling people into projects, showing new ways of working, and building confidence through shared execution and experimentation, rather than formal coaching.
You play a key role in shaping the future of CapeTownMagazine.com by helping us evolve how we tell stories, how we show up on platforms, and how we grow our audience.
You love a challenge and opportunity to build, experiment, and create something meaningful - contributing to a body of work that expands our reach, sharpens our voice, and unlocks new audiences. TO APPLY: CLICK THIS LINK.
Outcomes of the role – what success looks like
1. Audience growth through content ideas and formats & experimentation
Consistently generate content ideas that drive:
Curiosity and connection
Readership growth
Social engagement
Shareability and reach
Identify trends, formats, and opportunities that can unlock growth across:
A wide diversity of people
Website
Social platforms
Emerging channels
Ensure a steady flow of relevant, fresh, and high-potential content ideas
2. Content that resonates across formats and platforms
Deliver (create, commission, edit) high-quality storytelling, resonant content across formats, including:
Features
Social content (e.g. reels, posts)
Campaign content
Commission and brief the internal team, freelancers, and contributors to produce content
Ensure all content - whether created or commissioned - is clear, engaging, and aligned with CapeTownMagazine.com’s standards and audience expectations
Shape and refine content hooks so that they are ready for final editorial polish by the Managing Editor. Think in: Titles tags. Angles. Post copy. Calls to action.
3. Growing pillars for locals to love and live by
Take ownership of key CapeTownMagazine.com content pillars across a wide variety of channels, including:
Communities: IG Weekend Takeover programme, Consumer Newsletter
Editorial pillars
Drive the growth, relevance, and performance of these (and new) pillars over time
Continuously evolve these pillars by:
Improving formats
Strengthening content angles
Increasing audience engagement and reach
Ensure each pillar:
Thrives with clear content direction
Can rely on smart and consistent output
Sees growth through strong visible resonance with the target audience
4. Ideas consistently move from concept to execution through clear content planning
Distil ideas (your own and others’) into clear, structured, and actionable content plans
Balance long-term planning with fast, reactive content opportunities
Pitch content plans for sign-off and drive them into execution across the team
Ensure ideas move efficiently from concept to published content
Maintain a strong pipeline of content ideas across different seasons
5. Brand campaigns and special projects that land and create impact
Co-lead in ideation and execution of brand and editorial campaigns
Develop strong, audience-first campaign ideas that align with editorial and partner goals
Execute campaigns through a combination of:
Direct creation
Commissioning contributors
Coordinating internal team members
Drive campaigns (alongside Managing Editor) from concept through to delivery
Adapt the execution approach based on the needs of each campaign
6. A team energised through your creative momentum and collaboration
Work closely with the Managing Editor to align ideas with execution, ensuring strong collaboration between creative direction and delivery
Act as a strong creative partner to the Managing Editor, stepping in to take ownership of content execution when required
Bring consistent energy, curiosity, and creative momentum into the team through strong, actionable ideas
Anchor the team by translating ideas into clear direction and executable content plans
Lead from the front by showing how ideas move from concept to execution
Help create a culture of experimentation, speed, and continuous improvement
Raise the bar for creative output by consistently pushing for stronger, more resonant ideas
Key competencies (what you bring)
Strong creative instinct - consistently generates original, high-quality ideas that resonate
Ability to turn ideas into execution - can move quickly from concept to clear, actionable content
Deep understanding of digital content - knows what works across platforms and why
High ownership and drive - takes initiative, pushes ideas forward, tracks performance and adjusts
Strong storytelling judgment - able to shape, refine, and elevate content to a high standard
Advantageous (nice to have)
Experience in commissioning and managing contributors or freelancers
Exposure to analytics, performance metrics, or content growth strategies
Strong awareness of trends, formats, and digital culture (local + global)
Experience working across multiple formats (articles, reels, campaigns)
Naturally collaborative and able to inspire others through ideas and action
TO APPLY: CLICK THIS LINK.
Closing date for applications: 30 April 2026 at midnight, but interviews start now.
This is a role for a social media-savvy person who thrives on structure and detail. The idea of creating content that reaches 278 000+ followers on Instagram excites you, and you understand that a big part of that impact comes from consistency, accuracy, and strong systems.
While you’re excited by content, you’re just as comfortable working behind the scenes; planning, organising, uploading, and making sure everything runs smoothly.
You also have strong English writing skills and a natural feel for storytelling, and you’re excited to keep improving. You’ve already tried your hand at writing or storytelling (on any platform) and want to develop those skills further.
We know AI is part of the process; but your originality, voice, and thinking matter most. We care about how you make the work your own.
You’re also immersed in Cape Town culture and always up for exploring what the province has to offer.
What the role actually looks like:
60% content coordination & admin: Uploading articles, scheduling posts, formatting content, sourcing visuals, and managing our communities
20% writing: Writing features, overviews and captions
20% video content creation: Creating Reels/TikToks, capturing content when needed, and pitching ideas
Responsibilities:
Create, edit and schedule social media posts to curate our feeds
Community management
Learn and master our content management and production systems
Create Reels and TikToks
Learn and incorporate Google ranking/SEO strategies
Write features and overviews
Research, fact-check and update old features and overviews
Take part in content planning and pitch new ideas
Assist with feedback reports (capturing stats)
Duration: 6 months, with the chance for a permanent position. Dependent on performance.
Stipend: R5 000 per month.
How to apply:
Step 1 - Complete our Content Intern challenge.
Step 2 - Upload your completed challenge and CV via this Google Form.
Closing date for applications: 30 April 2026 at midnight, but interviews start now.
We’re an owner-managed, independent business driven by a relatively small, committed and passionate (growing) team. We’re not just an online media business; we’re a platform on a mission to really impact this place.
What drives CapeTownMagazine.com culture? The team you’ll be joining strives to live by these key values:
Test Kitchen: About ownership and accountability.
Comfort Zone vs Magic: Because we are forever evolving and growing
Unclicking the Clique-iness: Because we’re for everyone, not just some
Constructive solutions-focused: You live a more joyful, productive life when you keep your attention on what you can influence, solve
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