A weekend of farmyard fun for the whole family awaits in the Stellenbosch Winelands
League of Beers sommelier Rob Heyns on why we should stomach high craft prices with a smile
If you’ve ever asked yourself, ‘why is craft beer so expensive’, you’re not alone. We all love the taste and the individuality of craft beer, but most people are not so enamoured with the price – after all, it can be twice the cost of regular beer (more in some cases).
Believe it or not though, there’s good reason for the higher craft prices – and by the way, it has nothing to do with greedy brewers. Craft beer is costly and appears to have all the margin, but looks can be deceiving, my friend.
In reality, the expensive price tag comes down to three simple elements: logistics, economies of scale and quality.
I will embellish on these and other relevant factors below in hopes that next time you pull out a buffalo to buy a round of craft for the table, you’ll know it was R100 well