The FNB Whisky Live Festival 2011

The FNB Whisky Live Festival has grown into the largest whisky and lifestyle event of its kind

Now in its eighth year, The Whisky Live Festival attracts more visitors and brands than any other whisky festival globally – with the organisers promising that this year’s show will be bigger and better with more to taste, see and do.

According to the Scotch Whisky Association, South Africa is the fifth largest Scotch market by volume in the world. Last year’s FNB Whisky Live visitor breakdown further confirms that whisky is fast becoming the tipple of choice amongst South Africans, and that the profile of whisky drinker is changing to include more women, and younger, upwardly mobile adults.

With 73% of the total visitors aged below 45, this reinforces that whisky is on its way to being an affordable luxury that is more approachable and suits the lifestyle of many younger South Africans.

In order to appeal to this ever changing and dynamic market, exciting innovations designed to take both whisky connoisseurs and novices alike on an unforgettable journey through the allure, origins, flavours and history of whisky will be introduced this year.

The FNB Whisky Live Festival will run from 18:00 to 22:00 daily in Cape Town at the Cape Town International Convention Centre.

Tickets to the Tasting Hall cost R180p/p, with a range of other ticketing options available through Webtickets from 15th September 2011.

The FNB Whisky Live Festival promotes responsible drinking. No persons under the age of 18 years old will be allowed into the Tasting Hall and dedicated driver tickets are available.

Discounted food vouchers and a bottle of Valpre mineral water are included in the ticket price, and taxis will be on hand to ensure that everyone in your party is able to have a good time.

Part of the proceeds will continue to be donated to The Foundation of Alcohol Related Research.

For all ticket prices and other important information please visit www.whiskylivefestival.co.za. Here's the top 5 not to be missed events at this festival.

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For all annual whisky events happening throughout Cape Town and surrounds in 2011, be sure to check out our Events Section.

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