Reach for your Slippers Campaign

Help a child fight a grave illness by simply exchanging your slops and stilettos for slippers and buying a sticker!


That’s right folks, the Reach For A Dream Foundation’s 2014 ‘Reach For Your Slippers’ campaign returns to the calendar and calls on ordinary citizens to donate that pocket change to help support children who are battling life-threatening illnesses. By making this very worthy cause part of your budget, you aid some adorable little ones in need and you win the right to wear your fluffy bunny-eared pantofles to work on Friday, 1 August 2014.

In a few short years (it started in 2011), this wacky footwear fundraising day has gone from a one-city crusade to a nationwide movement, and each year it sees office-workers and school children from across the country opt for comfy fuzzy flats instead of shoes.

Confused as to how leaving the slops or stilettos in the closet and shuffling through the workplace or school ground in your pseudo-shoes could help a child diagnosed with a serious disease?

HOW THE 2014 ‘REACH FOR YOUR SLIPPERS’ CAPE TOWN CAMPAIGN WORKS

  1. GO to your local Wimpy, Makro or Hirsch’s branch or contact Carla Vice at the Cape Town Reach For A Dream branch at +27 (0) 21 555 3013.
  2. BUY a ‘Slipper Sticker’ for R10p/p.
  3. WEAR your sticker and your slippers to work or school in a show of support and solidarity for the Reach For A Dream Foundation on Friday, 1 August 2014.
  4. BECOME a slippered superhero. It’s so simple!

The funds and awareness raised through this cause helps the non-profit put a smile on the face of child. Or more specifically, as the South African branch of the globally acclaimed Make-A-Wish Foundation, The Reach For A Dream Foundation is devoted to the same purpose made famous by its Yankee counterpart: “fulfilling the dreams of children of any race, colour and creed between the ages of 3 and 18 faced with a life-threatening illness.”

Since 1988 the foundation has been assisting toddlers through to teens combat the gravity of a serious disease by making dreams – from surprise birthday parties, to laptops, to shopping sprees – come true. These realised fantasies temporarily allow kids to return to their childhood and leave the pain, stress and anxiety related to their poor health behind.

After the inaugural drive raised R175,000 in KwaZulu-Natal in 2011, the team was so inspired by the great response that they expanded the fundraiser nationwide. In 2012, the movement made over R1.3 million and in 2013 a whopping R2.3 million was raised.

This year, the charity organisation hopes to, once again, grow these figures, and each of the seven Reach For A Dream offices across the country will spearhead the initiative and encourage members of their province to roll out of bed and remove the mu-mu (nightgowns), but leave the comfy footwear in place.

BECOME A 2014 ‘REACH FOR YOUR SLIPPERS’ AMBASSADOR

Those especially taken with the idea can also become ambassadors; meaning, you can purchase stickers on consignment and sell them to colleagues, family members, friends or even the sleepy looking stranger on the street.

If interested in becoming part of the Cape Town crusade or for more information, contact the Mother City Reach For A Dream office via preventscpt@reachforadream.org.za or +27 (0) 21 555 3013.

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Looking for more of a long-term charitable commitment? Check out our places to volunteer in Cape Town page. And while you’re at it, have a squizz at our overview of annual August events to find out about more hot happenings taking place during the month.
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Check out our events section for an up-to-date overview of happenings in Cape Town. Also, don’t forget to subscribe to our newsletter and if you have a smartphone, add m.capetownmagazine.com to your home screen for quick access on the go!

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