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10 Questions For: Sumaiya De’Mar

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10 Questions For: Sumaiya De’Mar

A forerunner in the South African fashion law industry, fashion lawyer Sumaiya De’Mar helps designers protect their brands and businesses. Fashion law is a specialised area of law that covers issues relating to the business of fashion from conception to brand protection. Extending to other related areas such as public relations, modelling and photography, the field of fashion law is continually growing and is fast becoming a necessary industry in our country.  

1. How would you describe what you do for a living?
Fashion law is a fairly new field of law that is developing internationally. At the heart lies intellectual property law (trademarks, copyright, patent and design law). By combining my two passions, law and fashion, my aim is to pioneer fashion law in South Africa to help designers protect their businesses. I do this by offering a bespoke service which includes consulting, drafting legal contracts, registering designs, etc. I have also recently started hosting fashion law seminars for emerging entrepreneurs. Fashion law also extends to related industries such as photography, music, art, and the like.  

2. What is your most vivid childhood memory?
From a young age I can remember being fascinated by fashion in magazines and films, and just going to fashion shows with my mother. I have always loved the idea that fashion is art and taught myself to release my creativity through design.

3. If you could invite any three people, dead or alive, for dinner, who would they be and why?
1. Coco Chanel – I would love to have this legendary designer impart some of her pearls of wisdom to me over a glamorous cocktail dinner.
2. Oscar Wilde – To delve into the mind of this literary genius, I think we would have a brilliant conversation.
3. Maya Angelou – It would be an honour to have dinner with one of the most inspirational women that ever lived.

4. If you ever found yourself auditioning for a music reality TV show, what song would you sing and why?
It would have to be ‘I Love Rock n Roll’ by Joan Jett & the Blackhearts. It’s a classic, edgy song that gives you that rock star attitude no matter what mood you’re in (it was also the very first song I ever sang at karaoke!).

5. How would you complete this sentence?  The South African cabinet should include a Minister of_________________________________.
I will have to be diplomatic and exercise my right to silence on this one. However, if I had to give an answer, in my opinion it wouldn’t hurt to have a Minister of Race Relations. Just a suggestion.

6. What would you say is the biggest misconception about you?
That being a lawyer is boring or unexciting. It couldn’t be further from the truth. The challenges of law coupled with the glamour of fashion makes for a very interesting career.

7. What is your (honest) opinion of Cape Town?
I am in love with Cape Town. This cosmopolitan hub is a city like no other, rich in culture and diverse in population. Cape Town’s glorious mountains and picturesque beaches are one of a kind.

8. What's the greatest fear you've had to overcome to get where you are today?
I’ve had to overcome the fear of public speaking in order to be in the public eye and run my fashion law seminars. I have embraced the maxim ‘feel the fear and do it anyway’ and that has served me.

9. What's the one thing you'd like to achieve before you die?
To leave behind a legacy that revolutionises the fashion industry.

10. Which well-known South African personality would you, without a doubt, be able to beat in a street fight and why?  
Since I am a lady, I have henchmen to do such things! (Just joking!)

Photo Credit: EBEN Photography

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ABOUT #CapeTownMag10Q:

CapeTownMagazine.com’s 10 Questions project gets to know some of the Mother City’s most creative and inspiring people. From television personalities and musicians to politicians and entrepreneurs, we find out more about well-known and up-and-coming Capetonians. You can follow #CTMag10Q on Twitter and Facebook to track recent interviews or read more here about our other awesome 10 Questions candidates

A FEW OF OUR OTHER 10Q CANDIDATES:

10 Questions For Artist Leeorah Hursky

10 Questions For Co-owners of Zana Sue and Robyn Britz


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Cape Town Events Calendar
July 2017
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MAReSOLMAReSOL’s Mouth-Watering Winter Menu

This authentically Portuguese restaurant brings the heat this winter

The Wonderful World of Disney on Ice 2017Disney On Ice South Africa

Anna, Elsa and friends pirouette back into Cape Town with five magical days of entertainment during the July school holidays

The Vanilla - 1The Vanilla at Beerhouse

Get a little taste of the local vanilla…

Cape Town Festival of Running The 2017 Cape Town Festival of Running

Get your takkies on for the athletes affair in the Mother City

Grand High Tea - James house - 4Grand Tea Party at the Mount Nelson Hotel

Everyone needs a good cup of tea and a piece of cake (and a cucumber sandwich) every once in awhile

Botanical Cocktails - 2Get your drink on with the next Botanical Cocktail Workshop

Learn how to make the best herbal happy juice!

Wild Organics2Vegetarian Cooking Classes with Veena Vaseen

Learn how to make delectable dishes without the meat!

Black Sails - 2Black Sails Prop and Memorabilia Auction

Get your hands on an actual piece of the action!

Stargazing Waterfront - 3WOOF Adoption Project at V&A Waterfront Nobel Square

Looking for a furr-ever friend? This dog adoption initiative could be where you find him/her!

Battlefield Live SA Laser Tag Children's Events Cape TownKids’ Party Special with Battlefield Live SA Laser Tag

Treat your little one to the ultimate military-style birthday bash and save R500

Breederskloof Soutes & Soup FestivalThe Annual Breedekloof Soetes and Soup Festival

Fight back that frostbite, hellish hypothermia and other less extreme winter induced blues at the annual Breedekloof Soetes and Soup Festival.

canalwalk1Peter Pan Musical at Canal Walk Theatre

Follow Wendy and The Lost Boys into the whimsical world of Neverland this winter.

parkhouseWinter Savings at The Parkhouse Hotel

Enjoy the best winter comforts at the fraction of the cost

kiff kombi toursCraft Beer Safari with Kiff Kombi Tours

Get a 15% discount on a Kiff Kombi Craft Beer Safari Tour when booking for five people or more

The Backyard Grill Lounge RibsBBQ Ribs Special at The Backyard Grill Lounge

Savour succulent, sticky ribs for just R150 per kilogram on Wed, Sat and Sun

Kaapse Stories at The Rockwell Theatre“Kaapse Stories” at The Rockwell Dinner Theatre

Supper and Stage make for a delectable evening’s entertainment

Villains Ale House Logo 2DJ nights at Villain’s Ale House

Kick start your weekend with DJ nights every Thursday, Friday and Saturday

The Queen and PeasantThe Queen and Peasant Weekend Meet and Greets

Treat yourself to a tasting of fine wines, beers and spirits this weekend

Wild Fig Outdoor Restaurant Dining The Wild Fig Restaurant’s Alfresco Saturday Lunch

Enjoy long, lazy weekend lunches outdoors at this historic Cape Town eatery

The Wild FigSaturday Live Music at The Wild Fig

Unwind after a stressful week!

Plant Tempting Tuesday 7Live Music Saturdays at Plant

Mix a little music with your healthy meal

Glowing Rooms 3Glowing Rooms SA offers a special opening price!

Pay a special rate for entrance into SA’s first 3D space-themed glow-in-the-dark mini-golf adventure

Orphanage-cocktail-emporium-bottles#TANZMUSIK DJ Nights at Orphanage Cocktail Emporium

Smooth sounds and even smoother drinks punctuate Saturday nights at this whimsical bar

Camissa Eco TourThe Eco-friendly Train Township Tour Saturday Special

Grow more than just your cultural quotient on this interactive excursion to the Langa community

HintHuntHave a Happy Birthday at HintHunt

Trade table dancing and bottle service for a birthday you’re sure to remember

Mark Haze - 3A Tribute to Bon Jovi and the Masters of Rock’n’Roll

Prepare for some serious musical nostalgia

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