Snapped is a companion piece to the hugely successful, "I turned away and she was gone"
All you need to know about Zoom Whitening in Cape Town
Safe, in-chair, virtually painless and takes about an hour
“Amazing things happen when people have their teeth whitened with Philips Zoom products,” says Emma King, Zoom Whitening’s head of marketing and clinical training. It’s so life changing some smokers quit the habit after having the procedure, she adds.
Social entrepreneur and founder of MentHer, Ntsiki Mkhize, has benefited from Zoom Whitening.
“Whiter teeth make you look younger and healthier. It makes the irregularities in the mouth, like crowding, seem less obvious,” says Emma. Plus it’s accessible to all, so your teeth could look as good as Miss Universe Zozibini Tunzi’s or actor Siv Ngesi’s.
ZOOM WHITENING IS SAFE AND GOOD VALUE
The Zoom Professional in-chair procedure is a non-invasive procedure that takes about an hour, and is safe and virtually painless. “I don’t like a one-size-fits-all approach,” says Emma, who’s also a practitioner. “If people are worried about the sensitivity, they can ask to divide up the sessions.”
Actress Hayley Owen's teeth are kept healthy by Zoom Whitening.
Image: Zoom Whitening
The procedure involves applying a gel to your teeth, which is activated by a special blue LED light. Over 30 dentists in and around Cape Town offer the treatment, and they’ll come up with a personalised plan that suits your particular needs. It’s also great value for money, with treatments starting from R5 500.
IMPROVES ORAL HEALTH
Besides boosting self-esteem thanks to having a smile to be proud of, King says people also tend to look after their teeth better following a treatment: they brush them more diligently and come in for more regular check-ups.
Former South African cricketer Herschelle Gibbs trusts Zoom Whitening for his dazzling smile. Image: Zoom Whitening
There are health benefits, too: the hydrogen peroxide is antibacterial, adds Emma. “So overall, it’s an amazing improvement in your oral health,” says Emma. ”You’ll also find that you’ll look younger, healthier and more presentable.
GETTING MARRIED? PERFECT YOUR SMILE
You might think that teeth whitening is just for actors, models and reality TV stars, but it's actually accessible to everyone. Whether you’re getting married, lining up some important job interviews, or getting back on the dating scene after a divorce, a bright, white grin can make all the difference to your confidence.
Get that picture-perfect smile on your big day. Image: Zoom Whitening
WHY IT’S BETTER THAN OVER-THE-COUNTER PRODUCTS
Over-the-counter and non-approved home whitening products can remove surface stains, but in the long run damage your teeth, says Emma. “These products are usually very acidic, abrasive and can cause severe damage to the teeth and gums,” she says.
Zoom professional whitening products change the internal colour using hydrogen peroxide and are applied as an alkaline, not an acid, meaning there’s no damage to the teeth. Zoom does have at-home whitening products, which are capable of achieving the same results, but just take a lot longer. These customised home kits are great for monthly maintenance at home once the desired result has been achieved. This way you can keep your smile looking its best indefinitely.
PLUS: YOU GET WHITE TEETH FOR LIFE
The majority of the Cape Town dentists offer the Philips Zoom Endless Whitening Program. If you book and pay for a full in-chair whitening, you’ll get three free whitening syringes plus free customised take-home bleaching trays at your first appointment. Visit the same dentist or hygienist every six months for a cleaning or check-up and in return for your commitment, they will keep your teeth healthy and white for life by giving you 1 free syringe at each six month visit.
Zoom Whitening keeps your teeth healthy and bright for life. Image: Zoom Whitening
FROM OVERSEAS? BOOK A TREATMENT, THEN SAFARI
South Africa’s standards of dentistry are among the highest in the world, so many international travellers have the procedure done while they are on holiday, turning their trip into a “dental safari” as it were, says Emma. Zoom treatments in South Africa are affordable, even for locals, and when you factor in the exchange rate, it’s particularly cheap for visitors.
FOR FURTHER READING
Do you have more questions? We have the answers to your Teeth Whitening FAQs. Marriage photos demand a confident smile. And here’s something to help you plan a gorgeous day. Plus here are 10 of the most dreamy venues where you can say “I do”.
Loved discovering this? Make sure you get our popular weekly newsletter.