Cape Town takes eco-friendly innovation a step further and gets another Joule in its crown
South Africa's first locally-developed electric car, the Joule, has been launched.
It is the result of years of research and hard work by Cape Town-based Optimal Energy in association with legendary South African-born automotive designer Keith Helfet.
The Joule is a zero-emissions, six-seater, multi-purpose vehicle and made its debut at the Paris Motor Show recently. It uses just 20% of the energy used by a conventional car.
According to Optimal Energy, the world's finite energy resources are being used inefficiently, with urban transport playing a major role in energy wastage and climate-changing pollution – something the company aims to change with the Joule.
Optimal Energy aims to use the Joule to fulfil its vision of establishing...
