Coca-Cola will join FIFA and other FIFA Partners in setting up the 2010 FIFA World Cup Ticket Fund to provide an opportunity for some South Africans to acquire tickets who would otherwise be unable to attend the world's biggest single sport event.

This was announced by FIFA President Sepp Blatter and Coca-Cola Chairman Neville Isdell in Cape Town on Tuesday.

"This agreement teams us up with one of world football's leading advocates in a long-lasting relationship that bears witness to the enduring appeal of football," said Blatter.

"We are greatly indebted to Coca-Cola for their unstinting support of football and for sharing our vision of making the game transcend gender, age, race and socio-economic status."

The Ticket Fund will form part of Coke's new "We All Speak Football" global campaign aimed at bringing to life Coke's optimistic vision to draw people together and set aside their differences, as a way of making the world a little bit better.

(Source: South Africa, the Good News / November 2005)

The German state of Bavaria is encouraging South African companies to attend a real estate trade fair in October 2006, saying it will attract investors in the 2010 Soccer World Cup.

Hans Spitzner, Bavaria's deputy minister for economic affairs said that SA could benefit from experience Germany was gaining in staging the 2006 Football World Cup.

Specific areas of opportunity that could be triggered by the event included the development of shopping malls, entertainment venues and residential developments, he said. The 2010 Football World Cup is expected to generate billions of rands.

Australia is keen as well to share the experience gained in hosting the 2000 Sydney Olympic Games.

(source: Business Day / Chris Van Gass / 17 February 2005)

The 2010 FIFA Soccer World Cup should boost tourism in Southern Africa, which is currently handicapped by its image as a war zone and the difficulties of travel within the region.

Shepherd Nyaruwata, the executive director of the Regional Tourism Organisation for Southern Africa, said: "There is a need to spruce up the image of the region."

Nyaruwata expected tourist numbers to peak from 14 million last year to 20 million during 2010, with some World Cup soccer fans going on from the soccer tournament in South Africa to visit neighbouring states such as Mozambique and Namibia.

(source: Business Report / Alfonce Mbizwo / 17 March 2005)

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IMPORTANT WORLD CUP 2010 DATES:
FIFA Confederations Cup South Africa 2009
Final Draw 2010 FIFA World Cup South Africa
FIFA 2010 Soccer World Cup South Africa