For the third year in succession the Pam Golding Property group took top honours at the prestigious Bentley International Property
Awards, presented in London on 4 November (2005). Pam Golding won the award
for South Africa's Best South African Real Estate Agency as well as two
other major international awards for marketing and advertising.
The awards presented to Pam Golding were:
- · Best South African Real Estate Agency - five star award
- · Best Real Estate Agency Marketing (worldwide) - five star award
- · Best Advertising Agency (worldwide) - four star award.
Pam Golding competed against hundreds of leading property organisations
from around the world in these globally respected awards, which
recognise the highest levels of achievement in a range of
property-related fields including estate agents, property developers,
housing construction companies, resorts, interior designers, among
others.
Already established as a premier awards event for international
property, the Bentley International Property Awards were this year even
more prestigious and the entries of a much higher standard than before.
Speaking at the event, one of the jury Andy Watt said the PGP group's entries
stood out from the rest as not being just about the property, but about
marketing the lifestyle the property suggested. He said that
through PGP's marketing material the consumer is totally engaged in a
memorable experience - a rare achievement, and for PGP to achieve this
consistent level of marketing for several years in a row and still to
be top of the game is an achievement in itself.
He commented that with such fierce international
competition, once you are at the top you immediately provide the
competition with something to aim for - and yet PGP remain consistently
ahead.
On receiving the award on behalf of PGP, group marketing
director Anthony Stroebel said the accolades provided recognition of
the company's market leadership not only in South Africa, but also
globally. He also said that comments from the judges that PGP have
taken real estate marketing to another level were extremely gratifying
as PGP constantly strives to re-invent the way real estate is marketed
- coupled with a devotion to building the PGP brand in order to develop
strong bonds with their clients and, in the process, to deliver real
and relevant value in line with their needs.
As the competition stipulated that the entry for Best South
African Estate Agent could only be based on one specific office, PGP's
entry in this category was modelled on its Sea Point office, a flagship
office in a prime location and at the forefront of one of the most
sought after and competitive real estate markets in South Africa - the
Western Cape's Atlantic Seaboard.
This office also provided the blueprint for PGP's revitalised
corporate identity for its offices nationally - to meet clients' ever
changing needs in a highly competitive and sophisticated environment,
while typifying the warmth and character with which the brand has
become synonymous.
Source: Pam Golding Newsletter December 2006
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