For the third year in succession the Pam Golding Property group took top honours at the prestigious Bentley International Property Awards, presented in London on 4 November (2005). Pam Golding won the award for South Africa's Best South African Real Estate Agency as well as two other major international awards for marketing and advertising. 

The awards presented to Pam Golding were:

• · Best South African Real Estate Agency - five star award
• · Best Real Estate Agency Marketing (worldwide) - five star award
• · Best Advertising Agency (worldwide) - four star award.

Pam Golding competed against hundreds of leading property organisations from around the world in these globally respected awards, which recognise the highest levels of achievement in a range of property-related fields including estate agents, property developers, housing construction companies, resorts, interior designers, among others.

Already established as a premier awards event for international property, the Bentley International Property Awards were this year even more prestigious and the entries of a much higher standard than before.
 
Speaking at the event, one of the jury Andy Watt said the PGP group's entries stood out from the rest as not being just about the property, but about marketing the lifestyle the property suggested.  He said that through PGP's marketing material the consumer is totally engaged in a memorable experience - a rare achievement, and for PGP to achieve this consistent level of marketing for several years in a row and still to be top of the game is an achievement in itself.

He commented that with such fierce international competition, once you are at the top you immediately provide the competition with something to aim for - and yet PGP remain consistently ahead.

On receiving the award on behalf of PGP, group marketing director Anthony Stroebel said the accolades provided recognition of the company's market leadership not only in South Africa, but also globally. He also said that comments from the judges that PGP have taken real estate marketing to another level were extremely gratifying as PGP constantly strives to re-invent the way real estate is marketed - coupled with a devotion to building the PGP brand in order to develop strong bonds with their clients and, in the process, to deliver real and relevant value in line with their needs. 

As the competition stipulated that the entry for Best South African Estate Agent could only be based on one specific office, PGP's entry in this category was modelled on its Sea Point office, a flagship office in a prime location and at the forefront of one of the most sought after and competitive real estate markets in South Africa - the Western Cape's Atlantic Seaboard. 

This office also provided the blueprint for PGP's revitalised corporate identity for its offices nationally - to meet clients' ever changing needs in a highly competitive and sophisticated environment, while typifying the warmth and character with which the brand has become synonymous.

Source: Pam Golding Newsletter December 2006

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