The Michal Negrin brand incorporates a uniquely handcrafted range of clothing, luxury fashion jewellery, decorative household items as well as personal and bridal accessories.

From humble beginnings at the Na'an kibbutz, Israeli designer Michal Negrin has created an international brand that has taken the world by storm. With her undeniably opulent and romantic designs, Negrin has brought whimsical fantasy to the fashion world and within 15 years created an empire that spans the globe.

From her first stall at the famed Nachalat Binyamin crafts fair in Tel Aviv, the company has expanded worldwide and currently licenses its products to 43 exclusive shops around the world, including Israel, Japan, the United States, France, the United Kingdom, Spain, Australia, the Czech Republic and Singapore.

The current production line includes over 1500 Victorian-inspired and handmade designs in a spectacular of colour and shapes. Each item is personally designed by Michal Negrin and carries her trade-mark technique of combining different styles, designs, colours and materials to create her unique neo-Victorian style.

The company employs 250 artisans, who have been carefully selected and trained in the delicate process of mounting and hand-painting the jewellery and decorative items. Only the highest quality raw materials such as Swarovski crystals, imported lace, beads and metal elements are used.

Her jewellery range includes elaborate chokers, elegant bracelets, fringe earrings, necklaces and bridal tiaras that are hand painted and then set according to the original model, followed by twinning, adding embroidery where needed and finally the inlay of crystals.

Hollywood celebrities Uma Thurman, Nicole Kidman, Britney Spears and Melanie Griffith, BBC presenter Fearne Cotton and 2005 Miss England Hammasa Kohistani have fallen under the spell of Negrin's world of magic and romance.

The South African license has been bought by two local business women Joanne Rozen and Gillian Lasker Lourenco with the aim of opening a Johannesburg store before the end of the year. The two women both grew up in Zimbabwe before pursuing business interests all over the world. They relocated back to Cape Town from London last year. "Both of us are huge Michal Negrin fans and just love her feminine designs and the absolute abundance of her colour and textile combinations. From the moment that we first saw her store in Israel, we fell in love with the concept and thought that the South African market would like it as much as we do," mentions Rozen.

If you are looking for things to do in Cape Town, visit the Michal Negrin store at 43, Alfred Mall, V&A Waterfront.

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