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South Africa is the darling of this year's tourism show Germany
During this years Internationale Tourismus Börse (ITB) in Germany, South Africa was amongst the favourite tourism...
During this years Internationale Tourismus Börse (ITB) travel and tourism show in Berlin, Germany, South Africa was amongst the favourite and most popular tourism destination.

ITB is Europe's largest travel and tourism exhibition for the public and attracts tens of thousands of travellers, travel agents and journalists from all over the world. South African Tourism's annual media briefing at ITB this morning attracted more than 100 German journalists and travel agents.

Chief Executive Officer of South African Tourism, Moeketsi Mosola highlighted current developments in the South African travel industry and described how tourism has become "South Africa's new gold".

Mosola said that growing tourism was a key component of South Africa's national economic growth and development strategy. "Just last month, our government identified tourism as key to its plan to halve unemployment and poverty by 2014."

Indeed this industry has the potential to create more than 40 000 new jobs between now and 2014 and to grow its contribution to South Africa's GDP from eight percent to 12 percent" said Mosola.

Source: http://www.southafrica.net/ 9 March 2006

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