Sponsors Hop on Board for Cape Town Carnival 2010

M-Net joins Cape Town Carnival to bring you the biggest party in Africa

M-Net has signed on as the official media sponsor for the Cape Town Carnival. The partnership will culminate with DSTV providing a dedicated channel that will cover the parade on 20 March 2010. It will also provide promotional ads on all M-Net channels.

The Carnival promises to give Capetonians and visitors a true taste of Cape Town’s unique, diverse and vibrant cultures. It will highlight our creative and performing arts like never before, presented in a spectacular format similar to the Rio Carnival and the Mardi Gras in New Orleans. But it will maintain the distinctive flavour found only in the Mother City.

The parade will be broadcast in its entirety, live on the dedicated DSTV channel, ensuring that the excitement and scope of the Carnival will not be limited to only those in Cape Town.

South Africa’s own international carnival

“This is our first step in truly creating a national and international event,” says Isabel Meyer, CEO of the Cape Town Carnival Trust. “The Cape Town Carnival is about public-private partnerships, about partnerships between communities, corporate sponsors, government and the media,” she continues. “It is up to all of us to make the Carnival a success that will eventually compete with the best carnivals in the world, ultimately to the benefit of all South Africans. The media will play a very important role in this. We are therefore delighted that M-Net has decided to partner with us on this event. They are making an investment upfront, saying: ‘Cape Town, we believe in you!’”

The broadcast will also incorporate an interactive element for viewers who can’t be there to experience the extravaganza in the flesh. “It is fantastic to be partnering with people that share our passion and vision for the Carnival,” adds Meyer. “Partnering with M-Net also extends our reach across South Africa, giving audiences the opportunity to also become involved via SMS voting and viewer competitions. We will also be providing international news agencies with footage, starting to speak to international tourists.”

A visual and cultural feast

The Cape Town Carnival is taking place from 18 - 20 March 2010, offering Capetonians, South Africans and the rest of the world a visual and cultural feast, with groups comprising more than 10,000 participants. It’s not to be missed.

Other sponsors include TVPlus, You, Huisgenoot, Drum, Cape MIC, Naspers, Die Burger, Crystal Events, Richard Loring Enterprises, Ostrich Business Chamber, Sarie, Kuier, Perdeburg Winery, and The City of Cape Town.

For more information on The Cape Town Carnival visit www.capetowncarnival.com

Still undecided? From carnival floats of epic proportions to larger than life puppets, make sure you read our 10 Reason’s Not to Miss the Cape Town Carnival.

Find out more about how you can Get Ready for the Much Anticipated Cape Town Carnival.

For more information read our event feature on the Cape Town Carnival and the Cape Town Carnival Fashion Show.

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